AU catalog › Details for: Using research in public relations :

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Using research in public relations : applications to program management / Glen M. Broom, David M. Dozier.

By: Broom, Glen MContributor(s): Dozier, David MMaterial type: Text

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TextPublisher: Englewood Cliffs, N.J. : Prentice-Hall, �1990Description: xviii, 414 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0139391665; 9780139391668Subject(s): Public relations -- Research -- Methodology | Market surveys | �Etudes de march�e | Relations publiques -- Recherche -- M�ethodologie | Market surveys | Public relations | Onderzoek | Rela�c�oes p�ublicas (pesquisa) | Public relations -- Research -- Methodology | Public relations -- Research -- Data processing | Market surveys | marktonderzoek | market research | marktverkenningen | onderzoek | research | wetenschap | science | wetenschappelijk onderzoek | scientific research | Market surveys | Public relationsDDC classification: 659.2/072 LOC classification: HD59 | .B758 1990Other classification: 05.31

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HD59 .B758 1990 (Browse shelf)	Available	so		28000165

Includes bibliographical references and index.

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