Using research in public relations : (Record no. 654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02168cam a2200625 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210616084918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890609s1990 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0139391655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0139391665 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780139391668 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .B758 1990 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 05.31 |
| Number source | bcl |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Broom, Glen M. |
| 245 10 - TITLE STATEMENT | |
| Title | Using research in public relations : |
| Remainder of title | applications to program management / |
| Statement of responsibility, etc. | Glen M. Broom, David M. Dozier. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | �1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Research |
| -- | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | �Etudes de march�e |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relations publiques |
| General subdivision | Recherche |
| -- | M�ethodologie. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010149 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| Source of heading or term | gtt |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Onderzoek. |
| Source of heading or term | gtt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rela�c�oes p�ublicas (pesquisa) |
| Source of heading or term | larpcal |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Research |
| -- | Methodology. |
| Source of heading or term | nli |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Research |
| -- | Data processing. |
| Source of heading or term | nli |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys. |
| Source of heading or term | nli |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dozier, David M. |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | UclaCollMgr MonosBKSZAS1980 20210520 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | MARS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Suppress in OPAC | so |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AU LIBRARY | AU LIBRARY | Open Shelf | 16.06.2021 | HD59 .B758 1990 | 28000165 | 16.06.2021 | 16.06.2021 | Book | so |