Using research in public relations : applications to program management / Glen M. Broom, David M. Dozier.
Material type:
TextPublisher: Englewood Cliffs, N.J. : Prentice-Hall, �1990Description: xviii, 414 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0139391665; 9780139391668Subject(s): Public relations -- Research -- Methodology | Market surveys | �Etudes de march�e | Relations publiques -- Recherche -- M�ethodologie | Market surveys | Public relations | Onderzoek | Rela�c�oes p�ublicas (pesquisa) | Public relations -- Research -- Methodology | Public relations -- Research -- Data processing | Market surveys | marktonderzoek | market research | marktverkenningen | onderzoek | research | wetenschap | science | wetenschappelijk onderzoek | scientific research | Market surveys | Public relationsDDC classification: 659.2/072 LOC classification: HD59 | .B758 1990Other classification: 05.31
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HD59 .B758 1990 (Browse shelf) | Available | so | 28000165 |
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| HD58.82 .F56 2001 Questions that work : | HD58.9 .S46 2010 Management of public relations and communication | HD58.9 .S827 2010 Successful manager's handbook : | HD59 .B758 1990 Using research in public relations : | HD59 .H33 1986 Issues management : | HD60 .C69 2019 C1 Business ethics. Managing Corporate Citizenship and Sustainability in the Age of Globalization | HD60 .C69 2019 C2 Business ethics. Managing Corporate Citizenship and Sustainability in the Age of Globalization |
Includes bibliographical references and index.
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