Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th edDescription: v, 536 p. : ill. ; 25 cmISBN: 013041977XSubject(s): Nonprofit organizations -- MarketingDDC classification: 658.8 LOC classification: HF5415 | .A622 2003
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415 .A622 2003 (Browse shelf) | Available | SO | 28000565 |
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| HF5387.T734 2007 Managing business ethics : | HF5387 .V44 1998 Business ethics : | HF5414 .D38 2007 Measuring marketing : | HF5415 .A622 2003 Strategic marketing for nonprofit organizations / | HF5415 .B43 1992 C1 Foundations of marketing / | HF5415 .B43 1992 C2 Foundations of marketing / | HF5415 .F566 2006 The business marketing course : |
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.

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