Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
013041977X
2002027440
Nonprofit organizations--Marketing.
HF5415 / .A622 2003
658.8
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
013041977X
2002027440
Nonprofit organizations--Marketing.
HF5415 / .A622 2003
658.8