AU catalog › Details for: A framework for marketing management /

Normal view MARC view ISBD view

A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: Text

TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th edDescription: xxii, 362 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780136026600; 0136026605Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K636 2009

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .K636 2009 (Browse shelf)	Available	SO		28000201

Browsing AU LIBRARY shelves, Shelving location: Open Shelf Close shelf browser

Previous								Next
Previous	HF5415.127 .A54 2006 The long tail :	HF5415.13 .B37 2005 Basic marketing :	HF5415.13 .B46 2000 Market-based management :	HF5415.13 .K636 2009 A framework for marketing management /	HF5415.13 .K68 2006 Marketing management /	HF5415.13 .M31 1999 Basic marketing :	HF5415.13 .M3586 2008 Marketing strategy :	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.