Kotler, Philip.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxii, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136026600 0136026605
2007052459
Marketing--Management.
HF5415.13 / .K636 2009
658.8
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxii, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136026600 0136026605
2007052459
Marketing--Management.
HF5415.13 / .K636 2009
658.8