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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th edDescription: xxii, 362 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780136026600; 0136026605Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K636 2009
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Open Shelf HF5415.13 .K636 2009 (Browse shelf) Available SO 28000201

Includes bibliographical references and index.

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