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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville CContributor(s): Mullins, John W. (John Walker)Material type: Text

TextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN: 9780073529899 (alk. paper); 0073529893 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2008Online resources: Publisher description | Table of contents only

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .M3586 2008 (Browse shelf)	Available	SO		28003123

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

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