Marketing strategy : (Record no. 596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01469cam a22003494a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210615133218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070823s2008 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529899 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529893 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M3586 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc. | Orville C. Walker, Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 346 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Suppress in OPAC | SO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AU LIBRARY | AU LIBRARY | Open Shelf | 15.06.2021 | HF5415.13 .M3586 2008 | 28003123 | 15.06.2021 | 15.06.2021 | Book | SO |