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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville CContributor(s): Mullins, John W. (John Walker)Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN: 9780073529899 (alk. paper); 0073529893 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2008Online resources: Publisher description | Table of contents only
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Open Shelf HF5415.13 .M3586 2008 (Browse shelf) Available SO 28003123

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

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