Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 6th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN: 0256182574Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1996
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5821 .B62 1996 (Browse shelf) | Available | SO | 28002666 |
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| HF5735 .B87 2011 introduction to Understanding and Assessing the Business Management | HF5783 .G844 2007 Essentials of business communication for English language learners / | HF5813 .U6 A6196 2009 Advertising and society : | HF5821 .B62 1996 Contemporary advertising / | HG173 .B87 2014 Pearson custom business resources / | HG177 1966 .S4 Designs for fund-raising; | HG177 .W34 2002 Careers in fundraising / |
Includes four pages of color tranparencies.
Includes bibliographical references and index.
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