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Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Whidden, Jack JMaterial type: TextTextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 6th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN: 0256182574Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1996
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Book Book AU LIBRARY
AU LIBRARY
Open Shelf HF5821 .B62 1996 (Browse shelf) Available SO 28002666

Includes four pages of color tranparencies.

Includes bibliographical references and index.

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