Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2004Edition: 10th edDescription: xxix, 661 p. : ill. ; 29 cmISBN: 0131018612Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2004
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415 .K636 2004 (Browse shelf) | Available | SO | 28002479 |
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| HF5415 .B43 1992 C2 Foundations of marketing / | HF5415 .F566 2006 The business marketing course : | HF5415 .J63 2024 Principles and practice of marketing / | HF5415 .K636 2004 Principles of marketing / | HF5415 .M293 2003 C1 Marketing / | HF5415 .M293 2003 C2 Marketing / | HF5415 .M293 2006 Marketing / |
Includes bibliographical references and indexes.
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