Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c2004Edition: 10th edDescription: xxix, 661 p. : ill. ; 29 cmISBN: 0131018612Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2004
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Item type Current location Home library Shelving location Call number Status Notes Date due Barcode
Book Book AU LIBRARY
AU LIBRARY
Open Shelf HF5415 .K636 2004 (Browse shelf) Available SO 28002479

Includes bibliographical references and indexes.

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