The business marketing course : managing in complex networks / David Ford ... [et al.].
Material type:
TextPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006Edition: 2nd edDescription: xvi, 271 p. : ill. ; 24 cmISBN: 0470034505; 9780470034507Subject(s): Marketing | Marketing -- Management | Business networks -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .F566 2006Online resources: Table of contents | Contributor biographical information | Publisher description
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415 .F566 2006 (Browse shelf) | Available | SO | 28003002 |
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| HF5415 .A622 2003 Strategic marketing for nonprofit organizations / | HF5415 .B43 1992 C1 Foundations of marketing / | HF5415 .B43 1992 C2 Foundations of marketing / | HF5415 .F566 2006 The business marketing course : | HF5415 .J63 2024 Principles and practice of marketing / | HF5415 .K636 2004 Principles of marketing / | HF5415 .M293 2003 C1 Marketing / |
Includes bibliographical references and index.
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