The business marketing course : managing in complex networks / David Ford ... [et al.].

Contributor(s): Ford, David, 1944-Material type: TextTextPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006Edition: 2nd edDescription: xvi, 271 p. : ill. ; 24 cmISBN: 0470034505; 9780470034507Subject(s): Marketing | Marketing -- Management | Business networks -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .F566 2006Online resources: Table of contents | Contributor biographical information | Publisher description
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Open Shelf HF5415 .F566 2006 (Browse shelf) Available SO 28003002

Includes bibliographical references and index.

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