Principles and practice of marketing / David Jobber.
Material type:
TextPublisher: London ; New York : McGraw-Hill, c2024Description: 907 pages 1 online resource : colour illustrations ill. (some col.) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526849533Subject(s): Marketing | Marketing -- Europe -- Case studiesLOC classification: HF5415 | .J63 2024
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415 .J63 2024 (Browse shelf) | Available | RB | 28008421 |
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| HF5415 .B43 1992 C1 Foundations of marketing / | HF5415 .B43 1992 C2 Foundations of marketing / | HF5415 .F566 2006 The business marketing course : | HF5415 .J63 2024 Principles and practice of marketing / | HF5415 .K636 2004 Principles of marketing / | HF5415 .M293 2003 C1 Marketing / | HF5415 .M293 2003 C2 Marketing / |
Includes bibliographical references and index.
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