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Principles and practice of marketing / David Jobber.

By: Jobber, David, 2024Contributor(s): Ellis-Chadwick, FionaMaterial type: TextTextPublisher: London ; New York : McGraw-Hill, c2024Description: 907 pages 1 online resource : colour illustrations ill. (some col.) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526849533Subject(s): Marketing | Marketing -- Europe -- Case studiesLOC classification: HF5415 | .J63 2024
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Book Book AU LIBRARY
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Open Shelf HF5415 .J63 2024 (Browse shelf) Available RB 28008421

Includes bibliographical references and index.

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