Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
Material type:
TextSeries: The Jossey-Bass business & management seriesPublisher: San Francisco : Jossey-Bass, c2001Edition: 1st edDescription: xxii, 314 p. : ill. ; 24 cmISBN: 0787946672Subject(s): Customer loyalty | Customer services | Customer relationsDDC classification: 658.8/12 LOC classification: HF5415.5 | .G753 2001Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.5 .G753 2001 (Browse shelf) | Available | SO | 28000205 |
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| HF5415.2 .B779 2003 Marketing research : | HF5415.33 .E85 C37 1999 Cases in consumer behaviour / | HF5415.5 .C68 2008 Customer Relationship Management | HF5415.5 .G753 2001 Customer winback : | HF5438.25 .S485 2007 The real world guide to fashion selling and management / | HF5438.4 .D34 1998 Sales management : | HF5438.4 .I54 1989 Sales management : |
Includes bibliographical references (p. 291-301) and indexes.
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