Griffin, Jill.
Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. - 1st ed. - San Francisco : Jossey-Bass, c2001. - xxii, 314 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 291-301) and indexes.
0787946672
00011080
Customer loyalty.
Customer services.
Customer relations.
HF5415.5 / .G753 2001
658.8/12
Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. - 1st ed. - San Francisco : Jossey-Bass, c2001. - xxii, 314 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 291-301) and indexes.
0787946672
00011080
Customer loyalty.
Customer services.
Customer relations.
HF5415.5 / .G753 2001
658.8/12