Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN: 9780073529899 (alk. paper); 0073529893 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2008Online resources: Publisher description | Table of contents only
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.13 .M3586 2008 (Browse shelf) | Available | SO | 28003123 |
Browsing AU LIBRARY shelves, Shelving location: Open Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.13 .K636 2009 A framework for marketing management / | HF5415.13 .K68 2006 Marketing management / | HF5415.13 .M31 1999 Basic marketing : | HF5415.13 .M3586 2008 Marketing strategy : | HF5415.13 .P44 2008 A preface to marketing management / | HF5415.13 .W66 2003 The marketing plan : | HF5415.153 .C72 2006 New products management / |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
There are no comments on this title.