Basic marketing : a global-managerial approach / Kenneth Wong ... [et al.].
Material type:
TextPublisher: Toronto : McGraw-Hill Ryerson, 2005Edition: 11th Canadian edDescription: xxii, 695, G-10, I-23 p. : col. ill., col. ports. ; 29 cm. + 1 case book (304 p.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0070916667 (bound); 0070952345 (case bk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B37 2005
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.13 .B37 2005 (Browse shelf) | Available | SO | 28002691 |
Browsing AU LIBRARY shelves, Shelving location: Open Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415 .S745 2004 Marketing / | HF5415.1265 .T52 2011 The McGraw-Hill 36-hour course : | HF5415.127 .A54 2006 The long tail : | HF5415.13 .B37 2005 Basic marketing : | HF5415.13 .B46 2000 Market-based management : | HF5415.13 .K636 2009 A framework for marketing management / | HF5415.13 .K68 2006 Marketing management / |
E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
Includes bibliographical references and indexes.
There are no comments on this title.