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Basic marketing : a global-managerial approach / Kenneth Wong ... [et al.].

Contributor(s): Wong, KennethMaterial type: Text

TextPublisher: Toronto : McGraw-Hill Ryerson, 2005Edition: 11th Canadian edDescription: xxii, 695, G-10, I-23 p. : col. ill., col. ports. ; 29 cm. + 1 case book (304 p.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0070916667 (bound); 0070952345 (case bk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B37 2005

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .B37 2005 (Browse shelf)	Available	SO		28002691

E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

Includes bibliographical references and indexes.

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