Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: 3rd edDescription: xvii, 893 p. : col. ill. ; 26 cmISBN: 0130996114Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94/068/8 LOC classification: TX911.3 | .M3 K68 2003
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | TX911.3 .M3 K68 2003 (Browse shelf) | Available | JE | 28002900 |
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| TX911.3 .C65 M55 2008 C1 Food and beverage cost control / | TX911.3 .M27 K364 2007 Services management : | TX911.3 .M27 P68 2009 Introduction to management in the hospitality industry / | TX911.3 .M3 K68 2003 Marketing for hospitality and tourism / | TX911.3.M3 M67 2002 Hospitality and travel marketing / | TX911.3 .S3 1986 Food hygiene : | U27 .A294 1990 The patterns of war through the eighteenth century / |
Includes bibliographical references and index.
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