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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Kotler, PhilipContributor(s): Bowen, John (John T.), 1948- | Makens, James CMaterial type: TextTextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: 3rd edDescription: xvii, 893 p. : col. ill. ; 26 cmISBN: 0130996114Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94/068/8 LOC classification: TX911.3 | .M3 K68 2003
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Book Book AU LIBRARY
AU LIBRARY
Open Shelf TX911.3 .M3 K68 2003 (Browse shelf) Available JE 28002900

Includes bibliographical references and index.

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