E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.
Material type:
TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2007Edition: 3rd edDescription: xxviii, 663 p. : col. ill. ; 27 cmISBN: 0273707523; 9780273707523; 1405847069 (package); 9781405847063 (package)Other title: Ebusiness and ecommerce managementSubject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 LOC classification: HF5548.32 | .C472 2007
Contents:
Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5548 .C472 2007 (Browse shelf) | Available | JO | 28000777 |
Includes bibliographical references and index.
Ch. 1. Introduction to e-business and e-commerce -- Ch. 2. E-commerce fundamentals -- Ch. 3. E-business infrastructure -- Ch. 4. E-environment -- Ch. 5. E-business strategy -- Ch. 6. Supply chain management -- Ch. 7. E-procurement -- Ch. 8. E-marketing -- Ch. 9. Customer relationship management -- Ch. 10. Change management -- Ch. 11. Analysis and design -- Ch. 12. Implementation and maintenance.
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