Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xxviii, 663 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
0273707523 9780273707523 1405847069 (package) 9781405847063 (package)
2006049792
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2007
658.8/72
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xxviii, 663 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.
0273707523 9780273707523 1405847069 (package) 9781405847063 (package)
2006049792
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2007
658.8/72