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Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.

By: Trent, Judith SContributor(s): Friedenberg, Robert VMaterial type: Text

TextSeries: Communication, media, and politics: Publisher: Lanham : Rowman & Littlefield Publishers, c2008Edition: 6th edDescription: xii, 436 p. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780742553026 (cloth : alk. paper); 0742553027 (cloth : alk. paper); 9780742553033 (pbk. : alk. paper); 0742553035 (pbk. : alk. paper)Subject(s): Political campaigns | Communication in politicsDDC classification: 324.7/3 LOC classification: JF1001 | .T73 2008Online resources: Table of contents only

Contents:

Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns -- Political campaign communication : an epilogue.

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	JF1001 .T73 2008 (Browse shelf)	Available	MM		28000332

Includes bibliographical references (p. 423-425) and index.

1. Communication and political campaigns : a prologue -- 2. Communicative functions of political campaigns -- 3. Communicative styles and strategies of political campaigns -- 4. Communicative mass channels of political campaigning -- 5. Communicative types and functions of televised political advertising -- 6. Public speaking in political campaigns -- 7. Recurring forms of political campaign communication -- 8. Debates in political campaigns -- 9. Interpersonal communication in political campaigns -- 10. Advertising in political campaigns -- 11. The Internet and political campaigns -- Political campaign communication : an epilogue.

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