Trent, Judith S.
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg. - 6th ed. - Lanham : Rowman & Littlefield Publishers, c2008. - xii, 436 p. ; 23 cm. - Communication, media, and politics . - Communication, media, and politics. .
Includes bibliographical references (p. 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns -- Political campaign communication : an epilogue. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
9780742553026 (cloth : alk. paper) 0742553027 (cloth : alk. paper) 9780742553033 (pbk. : alk. paper) 0742553035 (pbk. : alk. paper)
2007001032
Political campaigns.
Communication in politics.
JF1001 / .T73 2008
324.7/3
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg. - 6th ed. - Lanham : Rowman & Littlefield Publishers, c2008. - xii, 436 p. ; 23 cm. - Communication, media, and politics . - Communication, media, and politics. .
Includes bibliographical references (p. 423-425) and index.
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns -- Political campaign communication : an epilogue. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
9780742553026 (cloth : alk. paper) 0742553027 (cloth : alk. paper) 9780742553033 (pbk. : alk. paper) 0742553035 (pbk. : alk. paper)
2007001032
Political campaigns.
Communication in politics.
JF1001 / .T73 2008
324.7/3