Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
Material type:
TextPublisher: New York : Portfolio, 2005Edition: Revised edDescription: xviii, 300 p. : ill. ; 24 cmISBN: 1591840805Subject(s): Luxury | Cost and standard of living -- United States | Quality of products -- United StatesDDC classification: 339.4/7/0973 LOC classification: HB841 | .S55 2008Online resources: Contributor biographical information | Publisher description | Sample text | Table of contents only
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
AU LIBRARY | AU LIBRARY | Open Shelf | HB841 .S55 2008 (Browse shelf) | Available | SO | 28002957 |
Includes index.
There are no comments on this title.