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The marketing plan : a handbook / Marian Burk Wood.

By: Wood, Marian BurkMaterial type: Text

TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Description: xix, 202 p. : ill. ; 26 cmISBN: 0130613177Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.8/02 LOC classification: HF5415.13 | .W66 2003

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .W66 2003 (Browse shelf)	Available	SO		28001156

Includes bibliographical references (p. 185-191) and index.

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