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Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

By: Shapiro, Stanley JContributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William DMaterial type: Text

TextPublisher: Toronto : McGraw-Hill Ryerson, 1999Edition: 9th Canadian edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: 0075605368 :Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M31 1999

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .M31 1999 (Browse shelf)	Available	SO		28000192

E. Jerome McCarthy listed first on 1st-7th Canadian eds.

Includes bibliographical references and indexes.

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