A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2008Description: xiv, 252 p. : ill. (some col.) ; 26 cmISBN: 9780070939882; 0070939888Other title: Marketing managementSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2008Online resources: Table of contents only
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Open Shelf HF5415.13 .P44 2008 (Browse shelf) Available IO 28003067

Includes bibliographical references (p. 235-241) and indexes.

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