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The real world guide to fashion selling and management / Gerald J. Sherman, Sar Perlman.

By: Sherman, Gerald JContributor(s): Perlman, SarMaterial type: TextTextPublisher: New York : Fairchild Publications, c2007Description: xi, 304 p. : ill. ; 24 cmISBN: 1563674211; 9781563674211Other title: Real world guide to fashion selling & management [Cover title] | Fashion selling and managementSubject(s): Selling | Selling -- Management | Fashion | Clothing trade | Gestion des ventes | Industrie du vêtement | Mode | VenteGenre/Form: Guide (Descripteur de forme)Additional physical formats: Online version:: Real world guide to fashion selling and management.DDC classification: 687.0688 LOC classification: HF5438.25 | .S485 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.
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AU LIBRARY
Open Shelf HF5438.25 .S485 2007 (Browse shelf) Available DO 28001150

"Fairchildbooks"--P. [4] of cover.

Includes bibliographical references (p. 283-289) and index.

Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.

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