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Marketing management / Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham.

By: Kotler, PhilipContributor(s): Cunningham, Peggy H | Keller, Kevin Lane, 1956-Material type: TextTextPublisher: Toronto : Pearson Prentice Hall, c2006Edition: Canadian 12th editionDescription: xxviii, 812 pages : illustrations, portraits ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0131286404 :; 9780131286405Subject(s): Marketing -- Management -- TextbooksDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2006
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AU LIBRARY
Open Shelf HF5415.13 .K68 2006 (Browse shelf) Available SO 28000200

Includes bibliographical references and index.

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