The real world guide to fashion selling and management / Gerald J. Sherman, Sar Perlman.
Material type:
TextPublisher: New York : Fairchild Publications, c2007Description: xi, 304 p. : ill. ; 24 cmISBN: 1563674211; 9781563674211Other title: Real world guide to fashion selling & management [Cover title] | Fashion selling and managementSubject(s): Selling | Selling -- Management | Fashion | Clothing trade | Gestion des ventes | Industrie du vêtement | Mode | VenteGenre/Form: Guide (Descripteur de forme)Additional physical formats: Online version:: Real world guide to fashion selling and management.DDC classification: 687.0688 LOC classification: HF5438.25 | .S485 2007Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5438.25 .S485 2007 (Browse shelf) | Available | DO | 28001150 |
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| HF5415.33 .E85 C37 1999 Cases in consumer behaviour / | HF5415.5 .C68 2008 Customer Relationship Management | HF5415.5 .G753 2001 Customer winback : | HF5438.25 .S485 2007 The real world guide to fashion selling and management / | HF5438.4 .D34 1998 Sales management : | HF5438.4 .I54 1989 Sales management : | HF5451.32 .S65 2005 Consumer behaviour |
"Fairchildbooks"--P. [4] of cover.
Includes bibliographical references (p. 283-289) and index.
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace.
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