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Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

By: Shapiro, Stanley JContributor(s): McCarthy, E. Jerome (Edmund Jerome) | Perreault, William DMaterial type: Text

TextPublisher: Toronto : McGraw-Hill Ryerson, 1999Edition: 9th Canadian edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: 0075605368 :Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M31 1999

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .M31 1999 (Browse shelf)	Available	SO		28000192

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Previous	HF5415.13 .B46 2000 Market-based management :	HF5415.13 .K636 2009 A framework for marketing management /	HF5415.13 .K68 2006 Marketing management /	HF5415.13 .M31 1999 Basic marketing :	HF5415.13 .M3586 2008 Marketing strategy :	HF5415.13 .P44 2008 A preface to marketing management /	HF5415.13 .W66 2003 The marketing plan :	Next

E. Jerome McCarthy listed first on 1st-7th Canadian eds.

Includes bibliographical references and indexes.

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