Measuring marketing : 103 key metrics every marketer needs / John Davis.
Material type:
TextPublisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Description: xvii, 408 p. : ill. ; 26 cmISBN: 0470821329; 9780470821329Subject(s): Marketing -- Evaluation | Marketing researchDDC classification: 658.8 LOC classification: HF5414 | .D38 2007Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5414 .D38 2007 (Browse shelf) | Available | SO | 28001152 |
Includes bibliographical references and index.
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