Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij.
Material type:
TextPublisher: Chichester ; New York : J. Wiley, c1999Description: x, 170 p. : ill. ; 23 cmISBN: 0471987816 (pbk. : alk. paper)Subject(s): Consumer behavior -- Europe -- Case studies | Consumers -- Europe -- Case studiesDDC classification: 658.8/342 LOC classification: HF5415.33 | .E85 C37 1999Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.33 .E85 C37 1999 (Browse shelf) | Available | SO | 28002997 |
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| HF5415.13 .W66 2003 The marketing plan : | HF5415.153 .C72 2006 New products management / | HF5415.2 .B779 2003 Marketing research : | HF5415.33 .E85 C37 1999 Cases in consumer behaviour / | HF5415.5 .C68 2008 Customer Relationship Management | HF5415.5 .G753 2001 Customer winback : | HF5438.25 .S485 2007 The real world guide to fashion selling and management / |
Includes bibliographical references.
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