New products management / Merle Crawford, Anthony Di Benedetto.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN: 0072961449 (alk. paper)Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153 | .C72 2006Online resources: Publisher description | Table of contents only
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.153 .C72 2006 (Browse shelf) | Available | SO | 28001154 |
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| HF5415.13 .M3586 2008 Marketing strategy : | HF5415.13 .P44 2008 A preface to marketing management / | HF5415.13 .W66 2003 The marketing plan : | HF5415.153 .C72 2006 New products management / | HF5415.2 .B779 2003 Marketing research : | HF5415.33 .E85 C37 1999 Cases in consumer behaviour / | HF5415.5 .C68 2008 Customer Relationship Management |
Includes bibliographical references and index.
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