The marketing plan : a handbook / Marian Burk Wood.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Description: xix, 202 p. : ill. ; 26 cmISBN: 0130613177Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.8/02 LOC classification: HF5415.13 | .W66 2003
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.13 .W66 2003 (Browse shelf) | Available | SO | 28001156 |
Browsing AU LIBRARY shelves, Shelving location: Open Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.13 .M31 1999 Basic marketing : | HF5415.13 .M3586 2008 Marketing strategy : | HF5415.13 .P44 2008 A preface to marketing management / | HF5415.13 .W66 2003 The marketing plan : | HF5415.153 .C72 2006 New products management / | HF5415.2 .B779 2003 Marketing research : | HF5415.33 .E85 C37 1999 Cases in consumer behaviour / |
Includes bibliographical references (p. 185-191) and index.
There are no comments on this title.