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Marketing management / Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham.

By: Kotler, PhilipContributor(s): Cunningham, Peggy H | Keller, Kevin Lane, 1956-Material type: Text

TextPublisher: Toronto : Pearson Prentice Hall, c2006Edition: Canadian 12th editionDescription: xxviii, 812 pages : illustrations, portraits ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0131286404 :; 9780131286405Subject(s): Marketing -- Management -- TextbooksDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2006

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .K68 2006 (Browse shelf)	Available	SO		28000200

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Previous	HF5415.13 .B37 2005 Basic marketing :	HF5415.13 .B46 2000 Market-based management :	HF5415.13 .K636 2009 A framework for marketing management /	HF5415.13 .K68 2006 Marketing management /	HF5415.13 .M31 1999 Basic marketing :	HF5415.13 .M3586 2008 Marketing strategy :	HF5415.13 .P44 2008 A preface to marketing management /	Next

Includes bibliographical references and index.

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