Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 2nd edDescription: xxi, 385 p. : ill. ; 24 cmISBN: 0130145467Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B46 2000
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.13 .B46 2000 (Browse shelf) | Available | SO | 28001153 |
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| HF5415.1265 .T52 2011 The McGraw-Hill 36-hour course : | HF5415.127 .A54 2006 The long tail : | HF5415.13 .B37 2005 Basic marketing : | HF5415.13 .B46 2000 Market-based management : | HF5415.13 .K636 2009 A framework for marketing management / | HF5415.13 .K68 2006 Marketing management / | HF5415.13 .M31 1999 Basic marketing : |
Includes bibliographical references and index.
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