The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.
Material type:
TextPublisher: New York : McGraw-Hill, c2011Description: xiv, 256 p. : ill. ; 23 cmISBN: 9780071743860 (pbk. : alk. paper); 0071743863 (pbk. : alk. paper)Other title: McGraw-Hill thirty-six hour course | Online marketingSubject(s): Internet marketingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .T52 2011
Contents:
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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Book
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.1265 .T52 2011 (Browse shelf) | Available | SO | 28000198 |
Includes index.
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
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