The long tail : why the future of business is selling less of more / Chris Anderson.
Material type:
TextPublisher: New York : Hyperion, c2006Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN: 1401302378; 9781401302375; 1401302378; 1401308600 (pbk.); 9781401308605 (pbk.)Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovationsDDC classification: 658.8/02 LOC classification: HF5415.127 | .A54 2006Online resources: Publisher description | Contributor biographical information | Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode |
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AU LIBRARY | AU LIBRARY | Open Shelf | HF5415.127 .A54 2006 (Browse shelf) | Available | SO | 28002745 |
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| HF5415 .M52 2013 MKTG / | HF5415 .S745 2004 Marketing / | HF5415.1265 .T52 2011 The McGraw-Hill 36-hour course : | HF5415.127 .A54 2006 The long tail : | HF5415.13 .B37 2005 Basic marketing : | HF5415.13 .B46 2000 Market-based management : | HF5415.13 .K636 2009 A framework for marketing management / |
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
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