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MKTG / Lamb ... [et al.].

Contributor(s): Lamb, Charles WMaterial type: TextTextPublisher: Toronto : Nelson Education, c2013Edition: 2nd Canadian edDescription: xiii, 380, [40] p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780176503697; 0176503692Other title: MarketingSubject(s): Marketing -- Textbooks | Marketing -- Management -- TextbooksDDC classification: 658.8 LOC classification: HF5415 | .M52 2013
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Open Shelf HF5415 .M52 2013 (Browse shelf) Available SO 28002756

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Includes bibliographical references and index.

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