AU catalog › Details for: A preface to marketing management /

Normal view MARC view ISBD view

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextPublisher: Boston : McGraw-Hill Irwin, c2008Description: xiv, 252 p. : ill. (some col.) ; 26 cmISBN: 9780070939882; 0070939888Other title: Marketing managementSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2008Online resources: Table of contents only

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode
Book	AU LIBRARY	AU LIBRARY	Open Shelf	HF5415.13 .P44 2008 (Browse shelf)	Available	IO		28003067

Browsing AU LIBRARY shelves, Shelving location: Open Shelf Close shelf browser

Previous								Next
Previous	HF5415.13 .K68 2006 Marketing management /	HF5415.13 .M31 1999 Basic marketing :	HF5415.13 .M3586 2008 Marketing strategy :	HF5415.13 .P44 2008 A preface to marketing management /	HF5415.13 .W66 2003 The marketing plan :	HF5415.153 .C72 2006 New products management /	HF5415.2 .B779 2003 Marketing research :	Next

Includes bibliographical references (p. 235-241) and indexes.

There are no comments on this title.

to post a comment.