Introducing communication research : paths of inquiry / Donald Treadwell.

By: Treadwell, D. F. (Donald Francis)Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, 2011Description: xviii, 226 p. ; 26 cmISBN: 9781412944571 (pbk.)Subject(s): Communication -- Research -- MethodologyDDC classification: 302.207/2 LOC classification: P91.3 | .T76 2011
Contents:
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
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Open Shelf P91.3 .T76 2011 (Browse shelf) Available SO 28002408

Includes index.

Includes bibliographical references.

Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

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