Principles of advertising and brand management (Record no. 2766)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719115215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210719b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781256470267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1256470260 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ALUPE UNIVERSITY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF582 |
| Item number | .P74 2012 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of advertising and brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Custom ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto, Canada |
| Name of publisher, distributor, etc. | peason Education company |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 391p; |
| Other physical details | ill.[some col.] |
| Size of unit | 30cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographic references. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Suppress in OPAC | JO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AU LIBRARY | AU LIBRARY | Open Shelf | 19.07.2021 | DONATION FROM MOI UNIVERSITY | HF582 .P74 2012 | 28000790 | 19.07.2021 | 19.07.2021 | Book | JO |